From the category archives:

Marketing

…’helping you with all your needs’

July 16, 2010

I’ve always hated the marketing line …’helping you with all of your ______ needs.’
Shirly will help you with all of your real estate needs. Ben’s plumbing, for all of your plumbing needs.’
I always thoughts I hated this term because it was lazy, banal and boring. It lacks creativity. But now I realize why I really [...]

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Videos Wanted on Inspiration, Storytelling, Power and Networks!

May 21, 2010

Hi folks,
In pulling together content for Intrapreneurship Week here at SBS, I’m after compelling and concise videos/talks that speak to any of the areas below:
- Understanding our personal motivations, passions and inspirations
- Communicating this through vision, storytelling and other mechanisms
- Understanding power, and applying it through hard and soft means
- Creating networks and building coalitions
I’ll [...]

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Aether Apparel - Wicked Aesthetic, One Question

May 19, 2010

I recently noted my love of jackets. Then I stumbled across Aether Apparel. The site prompted a sharp intake of breath as I admired the clean elegant design and beautiful photography. Great name. It extended their clothing aesthetic. If I were to start/join an outerwear company, it would be something like this. (Or Arc’teryx, but [...]

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Google’s Nexus One: Designed for Wear?

May 11, 2010

I’ve been rocking the Google Nexus One since January. I’m not easy on my gear, so I suspect I’m a good case to see how well it’s designed for wear and abuse. (Note: we’re not talking about the os, apps, functionality or broader open source philosophy here. I like all of those. Just the wear [...]

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Doing it Right: Good Examples of Good Tech Solutions

May 9, 2010

Jackie’s been wandering around SS Africa for nearly two years, working with different organizations. This has given her some insight into what is working and what isn’t in world of appropriate tech development (anyone with a better idea for this stale term?).
This week she posted a series on organizations that are doing a good job [...]

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Words, Images and Music

February 22, 2010

For a couple years now, I have been mulling over a project that combines photography and word, collected widely and presented in publishable form (kind of like this). This project has always taken a back seat to current realities, although a few people have heard the concept. At the core, it plays on the power [...]

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Idea Blast

February 5, 2010

I never thought the idea generation part of my brain would be so exhausted. It’s been basically 24 hours of idea generation and collaborative problem solving around start up ideas and The First Drop. It’s completely invigorating.
It’s that point in a 3+ hour problem solving/brainstorming session where one piece of the puzzle drops, smiles flick [...]

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Promoting Something? Get Two Points of Contact

January 31, 2010

There’s influence in getting two points of contact. Let me explain. Back when I had the geographic stability and facilities to do it, I used to throw quite a few parties. A few were duds, but most went off nicely. Making a real party happen is all about anticipation and momentum. I always knew we [...]

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Excessive Packaging from Creative and Lexar

January 5, 2010

Two recent purchases.
First, this Lexar SD card. The packaging is 28 times the size of the product. Many consumer electronics segments are becoming commodified. Memory tops that list: there’ s little to differentiate Lexar from Sandisk and others beyond branding and advantages such as packaging design. I understand the need to convert browsers to purchasers [...]

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Threadless.com: 4 Reasons for a Great Shopping Experience

January 2, 2010

I just got my first Ts from Threadless. It was a great experience, all around. Enough to make me write about it. What did they do right? Everything.
1) The site is clean, well-designed, easy to navigate and simple to shop. There’s a good balance of promo links, standard navigation and links to popular content. Shop [...]

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