July 16, 2010
I’ve always hated the marketing line …’helping you with all of your ______ needs.’
Shirly will help you with all of your real estate needs. Ben’s plumbing, for all of your plumbing needs.’
I always thoughts I hated this term because it was lazy, banal and boring. It lacks creativity. But now I realize why I really [...]
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June 30, 2010
I had big plans to write something substantial today. Something paradigm-shifting. Earth-moving. Cliche-triggering. But instead I just came across this - the best hey-I-sold-the-company-to-Amazon-letter-to-employees ever, on the occasion of Woot.com selling to, yes Amazon. If I am ever good enough to exit at 110 million, I’d love for my communication to be this…errr…good?
“We think now [...]
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